Privacy & Cookies Policy — Smarter Business Buyer

Optimisation Group Pty Ltd trading as Smarter Business Buyer takes the privacy of its users seriously. We are committed to safeguarding your privacy while providing a personalised and valuable service.

This privacy policy explains our data processing practices. If you have any requests concerning your personal information or any questions regarding these practices, please email us at educate@optimisationgroup.com.au.

Our Site contains links to third-party sites that are not subject to this Privacy Policy. We recommend you read the privacy policy of any such sites you visit.

Who we are

Optimisation Group Pty Ltd trading as Smarter Business Buyer
PO Box 2141, Como WA 6152, Australia

Information collected

We collect personally identifiable information about you (your "Data") through:

• the use of enquiry and registration forms;
• your purchase of any of our products or services;
• the provision of your details to us either online or offline.

The elements of your Data that we collect may include:

• name;
• company name, address and phone number;
• email address;
• payment details (processed by our payment provider — see "How payments are handled" below);
• business and/or work experience and similar information you choose to provide;
• approximate age;
• usage statistics and information about how you use the Site.

Use and disclosure of personal information

We use your Data for purposes which may include:

• providing our users with a personalised service;
• processing orders, registrations, and enquiries;
• improving our products or planning new products;
• allowing users to participate in interactive features of our service, where they choose to do so;
• providing information about products and services we offer (where you agree to receive it);
• monitoring compliance with our Terms and Conditions of Use.

We do not share your information with other members. We may disclose your information to the third-party service providers we engage to operate the Site and deliver our service (see "Third-party service providers" below), to successors in title to our business, in accordance with a properly executed court order, or as otherwise required by law.

We also use information in aggregate form (so no individual user is identified) to audit usage of the Site, understand which content is most useful, and guide development.

How payments are handled

Payments are processed by our third-party payment provider, Stripe. Card details are entered directly with the payment provider and are handled in accordance with their security standards; we do not store full card numbers on our systems.

Third-party service providers

We use the following third-party providers to operate the Site and deliver our service. Each processes data only as needed to provide its service:

• Vercel — website hosting and delivery.
• Supabase — database, authentication, and account storage.
• Stripe — payment processing.
• Resend — sending transactional and service emails.
• PostHog — product analytics (see Cookies, below).
• DocsBot — the AI assistant available in the signed-in area, which processes the questions you type to generate responses.

Security

We have appropriate measures in place to ensure our users' Data is protected against unauthorised access or use, alteration, unlawful or accidental destruction, and accidental loss. Data may be processed by the service providers listed above, who act only on our instructions to provide the services required.

Transfer of Data

The internet is a global environment, and using it to collect and process personal data necessarily involves transmission of data on an international basis (for example, our service providers may store or process data outside Australia). By browsing our Site and communicating electronically with us, you acknowledge and agree to our processing of personal data in this way.

User access and control of Data

If you wish to amend any Data we hold about you, update your marketing preferences, or request deletion of your Data, please contact educate@optimisationgroup.com.au.

Children under 18

We do not intentionally collect any information on children under 18 years of age. We will delete any details of such users where a parent or guardian notifies us that such details have been obtained.

Changes to this policy

This policy is effective from 29 June 2026. From time to time we may make changes to reflect changes to our privacy practices, legislation, best practice or website enhancements.

Cookies Policy

We use cookies and similar tools across our Site to operate it, improve performance, and enhance your experience. This section explains how.

What are cookies?

Cookies are small text files a website may place on your computer or mobile device when you first visit. They help a website recognise your device on later visits. We use the term "cookies" to refer to all files that collect information in this way. Some cookies help us remember your login and preferences; others help us understand how the Site is performing.

The cookies we use

• Essential cookies. Some cookies are essential for the operation of the Site — for example, to identify signed-in users and ensure they can access paid pages. If you disable these, you may not be able to access all the content your purchase entitles you to.
• Functionality cookies. These remember your preferences, such as your login, so you do not have to re-enter them each time.
• Performance / analytics cookies. We use analytics to understand how visitors use the Site and to monitor performance, so we can improve it.

Your choices

Non-essential cookies (such as analytics) are only set with your consent. You can accept or decline non-essential cookies using the cookie banner when you first visit, and you can change your choice at any time via the cookie preferences link in the footer. Essential cookies cannot be disabled, as the Site cannot function without them. You can also block or delete cookies through your browser settings, though some parts of the Site may not work properly if you do.

Email tracking

Our service emails may contain a campaign-unique tracking pixel to tell us whether emails are opened and to verify click-throughs. We may use this to understand which emails are useful and whether users who do not open our emails wish to keep receiving them.

Contacting us

If you have any questions about this Privacy & Cookies Policy or our practices, please email us at educate@optimisationgroup.com.au.